Friday May 30, 2014 by The Mettle Group
Nikki Buckelew, Founder and CEO of the Seniors Real Estate Institute, has great insight into the Senior Market and she recently wrote a guest post on KCM Blog. In it, she talked about cities that come up in search results as best cities to age in place or best cities to retire in. She says:
The Milken Institute, a non-partisan think tank, compiled a list in 2012 of the 259 Best Cities to Age Successfully. Another ranking is due later this summer of 2014. It divided the rankings into “Large Metros” and ‘Small Metros,” with Provo, Utah topping the Large City list and Sioux Falls the Small City rankings.
Others in the Top 10 of Large Cities to Age Successfully include Pittsburgh, Toledo, Des Moines, Salt Lake City, and Washington D.C.
Frankly, if I were a real estate agent or broker in any of these top cities (and even many further down the list), I’d be going full-bore to make sure I was positioned to capture as much of this older adult segment in my town as possible. Yes, older adults will purposefully be moving to my city and I should be the one to serve them and find a stellar house for them to buy. That would include promoting my area’s dominance as a haven for older adults, while working to ensure that I had the knowledge to properly help them. And oh yeah. Since older adults from outside the area will be searching online for information about my city, I’d want to make sure that I popped up front and center on Google as an expert in real estate for boomers and seniors in my town.
Simply put, lists like this give you plenty of marketing power – plus motivation – to grab a huge segment of business in your market that perhaps you never even knew existed.
Thanks to KCM blog for this post.